Geoff Gannon October 25, 2017

Cimpress (CMPR)

Guest Write-up by Jayden Preston   Introduction Vistaprint was founded in 1994 by Robert Keane, on the idea that there was a market for producing business cards cheaply for companies too small to order in large quantities. Through utilizing the internet, creating better software and printing technologies to make such mass customization cost effective and efficient, the business has turned out to be a huge success. 23 years later, Vistaprint has become a clear leader in mass customization of marketing materials for small businesses. It...

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