On Paying a Fair Price
A reader recently sent me an email about Procter & Gamble (PG); that email prompted this post.
You’ll often here people say it’s okay to pay a fair price for a great business. Don’t listen to them. An investor never pays a fair price for anything. There is nothing fair about investing. Remember, there are two sides to every trade. A good investor makes his living by ripping other people off.
That is, after all, what Ben Graham’s Mr. Market metaphor is really all about – a sane man taking advantage of a lunatic. Despite the media’s coverage of the markets, we investors are not all in the same boat together. Investing is a zero – sum game. If you want to match the market, buy an index fund. If you want to beat it, you need to forget about fair prices.
All investments are ultimately cash to cash operations. Owning a great business has no value in and of itself. So, paying a fair price for a great business means you’re giving up as much as you’re getting. There’s no logic in that.
An investor may be wise to buy a great business at a higher price – to – earnings multiple than he is willing to pay for most businesses. But, that isn’t the same thing as paying a fair price. If your intrinsic value analysis shows a stock is currently trading at or above its true value, don’t buy it. It’s really that simple.
Performing an intrinsic value analysis is nothing like slapping a P/E multiple on a stock. A great business may justifiably command a higher price – to – earnings ratio, because of its growth factor. Let me reprint here what I had written in the Value Investing Encyclopedia about a company’s growth factor, because I’m sure many of you haven’t seen it.
A business’ growth factor consists of two parts: the return on capital and the amount of unrealized growth within the franchise. The former governs profitability; the later governs growth.
Only a company that earns an extraordinary return on capital and can deploy additional capital within the franchise can be said to have a truly profitable growth factor. If a business’ return on capital is less than or equal to the average return on capital in the economy, then it does not have a positive growth factor regardless of its earnings growth rate. A company with a very high return on capital and no room left to deploy capital within the franchise will likewise not have a positive growth factor.
I hope to address the issue of just how valuable growth can be in my next post. I’ve only hinted at this before. For instance, I wrote that at a price of just over twenty times earnings, PetMed Express (PETS) was clearly a bargain. My intrinsic value analysis showed it was very cheap. Still, I didn’t buy it. That was a dumb mistake caused by relying on the crutch …
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