On TCF Financial Corporation
TCF Financial Corporation (TCB) operates branches in Illinois, Minnesota, Michigan, Wisconsin, Colorado, and Indiana. The majority of the bank’s branches are located in Illinois, Minnesota, and Michigan. The bank, founded as a mutual thrift in 1923 with $500, now has almost $14 billion in assets and more than 1.6 million checking accounts.
Over the last ten years, TCF has averaged a 1.77% return on assets and a 21.93% return on equity.
Strategy
TCF collects low cost deposits by banking to the common man. Fee income accounts for an unusually large portion of the bank’s earnings. These fees greatly reduce TCF’s cost of funds, because they offset much of the interest paid on the deposits. To the extent that loans are made from deposits, this greatly increases profitability.
Unfortunately, TCF has a very high loan/deposit ratio (more than 110%), so not all of the bank’s loans are made from low cost deposits. However, TCF continues to grow, so the loan/deposit ratio should come down in the natural course of future expansion.
TCF’s growth strategy is simple and unorthodox. William Cooper, TCF’s Chairman and then CEO, outlined the bank’s strategy in a March 15th, 2004 interview with The Wall Street Transcript:
We are different because we tend to bank to the everyday person. We don’t have an emphasis on banking the rich. We have a product structure and a service convenience level. We’re open seven days a week, 364 days a year.
Supermarkets
TCF has one of the country’s largest supermarket branch systems. These tend to be the bank’s most profitable branches. One of the differences between TCF and other banks is the nature of their supermarket branches.
TCF actively seeks small deposits and structures their supermarket branches so that they can act as full service branches. In effect, TCF brings the bank to its customers. It’s a different approach entirely, as Mr. Cooper explained in the same interview:
In the supermarket you have to get out there and sell things to people who weren’t there particularly to buy a banking service. So you need people, for instance, who have worked at The Limited or sold shoes or whatever who can get out and really sell in a much more aggressive manner.
Expansion
While many other banks have been closing their branches in favor of doing more online banking, TCF has been growing its bricks and mortar presence. Much of that growth has come in urban areas like Detroit, where some of TCF’s competitors have been less interested in doing business.
Many of the company’s competitors look to the suburbs – where the greatest concentration of wealth is. TCF looks for population density first. The company aims to make a small amount of money on each customer and multiply that over a huge number of customers.
TCF’s approach to expansion is essentially the same as many retailers. The company goes where potential customers already are (including supermarkets), fosters a recognizable image, and …
Read more