On Overstock’s Fourth Quarter
I know some of you would rather I didn’t keep posting on Overstock. Unfortunately for you, I think it’s one of the best bargains out there. So, I’m following up on Overstock by breaking down the results of Q4. All quotes are from Overstock’s President, Patrick Byrne.
For those who hate these Overstock posts, you’ll be happy to hear I plan to post an analysis of the Journal Register Company (JRC) tomorrow.
On Tuesday, February 7th, Overstock.com (OSTK) reported its fourth quarter revenue and full year financial results. The headline numbers were a net loss of $25 million or ($1.29) per share for 2005 vs. a net loss of $5 million or ($0.29) per share in 2004, and total revenue for 2005 of $804 million vs. total revenue for 2004 of $495 million.
For the year, revenues grew by 63%. The rate of growth decelerated throughout the year. Revenue growth was 102% in Q1, 72% in Q2, 64% in Q3, and 44% in Q4. Management expects revenue growth to be much slower in 2006. “During this time that we are hardening our new systems, we will reduce growth to industry rates. Our emphasis in 2006 will be on an improved customer experience – – even if at the expense of growth.”
The three most important figures to watch in evaluating Overstock are revenue growth, gross margins, and traffic data.
Overstock’s traffic data for the fourth quarter of 2005 was encouraging. As one would expect, most of the traffic to Overstock came in the first half of December. Overstock’s traffic numbers were strong in both absolute and relative terms for the first three weeks of December, and then dropped off very sharply thereafter. Notably, Overstock achieved its highest traffic rank to date during the Christmas shopping season. The trends in Overstock’s fourth quarter traffic data were consistent with those found in other major online retailers. Traffic data should be treated as a qualitative rather than a quantitative consideration. It is most useful as a negative indicator. There was nothing troubling in Overstock’s fourth quarter traffic data; so, it adds little to the present discussion.
Overstock’s revenue growth for 2005 was also encouraging. For the year, revenue grew by 63%. My $1.5 billion valuation of Overstock was based on a five year annual growth rate of 15%. Revenues will grow much more slowly in 2006. The deceleration in revenue growth throughout the year neither surprises nor alarms me.
Management entered 2005 with some very high growth expectations. “I said that my goals in 2005 were to grow revenues 60-100% and break even +/- 1%. We achieved the first, but I failed on the second. 2005 started fairly well, but ended weakly.” I did not share management’s expectations, and thus was quite content with the growth achieved.
Overstock’s average customer acquisition cost increased 33%. This looks like an alarming number, but a closer look at the company’s financial results suggests the increase was largely unnecessary, or at …
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